Hello, my name is Elsje Theuné Nel, and I am the proud founder of S J E N E L (pronounced “Chanel with an E”).

My journey into the wedding industry began as a professional make-up artist. Working closely with brides,

I quickly recognized a gap in my small town for thoughtfully curated wedding gifts and bespoke wedding essentials—something that felt both elegant and personal.

Founded in 2018, S J E N E L was named by my younger brother, who creatively transformed my name and surname—Elsje Nel (also my mother’s name)—into S J E N E L. The name beautifully reflects the timeless elegance and refined detail that define our brand.

Today, S J E N E L offers a carefully selected range of wedding supplies, including gifts and stationery, alongside professional make-up packages and engagement photoshoots—each service designed to complement and elevate your wedding journey.